Former Nike Icon Roger Federer Backs Brand Carving Out Niche in Athletic Apparel
Swiss-based On announces collaboration with Japanese lifestyle brand BEAMS.
Roger Federer was once Nike’s most prominent brand ambassador in tennis. Now, Federer partners with On, a rising Swiss company challenging Nike’s dominance.
Nike is still the biggest name in athletic apparel. However, Nike’s stock plunged yesterday after quarterly sales failed to meet ex…
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