Lacoste Wants You Wearing Tennis Style Year Round
Lacoste's Fall-Winter 2024 and Spring-Summer 2025 collections serve tennis fashion 365 days a year.
As players race to the ATP and WTA year-end championships,
there is no need to lament the tail end of the tennis season.
First, the new season starts in late December, and second, thanks to Lacoste, you can wear your tennis love all year.
Lacoste’s Fall Winter 2024 (FW24) and Spring Summer 2025 collections are out. Consider these threads courtside couture. I tease couture, but these are ready-to-wear, off-the-rack designs that you can mix and match to create one-of-a-kind looks.
Lacoste previewed its fall collection this summer during Paris Fashion Week, a few weeks before the French Open. The runway was a reconfigured clay court on Philippe Chatrier, the primary show court at Roland Garros. I can’t believe they had models in full-length white dresses sweeping through the red clay.
Watch the fun tennis-inspired show below.
The FW24 collection is an ode to 1927, when Lacoste founder Rene Lacoste was a member of the Four Musketeers, Frenchmen — Lacoste, Jean Borotra, Jacques Brugnon, and Henri Cochet — who won a combined 18 Grand Slam singles titles and 13 Grand Slam doubles titles and six straight Davis Cup championships, 1927–32.
The success of the Four Musketeers led to the construction of Roland Garros, and the French have been a powerhouse in tennis ever since.
Although the Lacoste brand has expanded over the years, it never departs from its tennis roots. The FW24 accessories include tennis-related purses, trinkets, and belts.
Lacoste springs forward with a flirty, colorful collection.
The Spring-Summer 2025 collection was inspired by Lacoste’s off-court lifestyle. Think roaring 1920s with an athleisure vibe. The spring fashion show took place last week in Paris. The video below shows the entire event.
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