The Empire Strikes Back: Nike Launches New Streetwear and Athleisure Collections
As athleisure brands nibble at Nike's market share in athletic gear, the sporting goods giant releases new collections to stay ahead of the game.
Remember when casual Friday was a thing? I do. When I was a reporter at Sports Illustrated, I wore a business suit and sneakers for my commute from Jersey City, New Jersey, to the Time-Life building in Midtown Manhattan. Once in my office on the 19th floor, I'd slip off my sneakers and put on dress shoes.
We wore…
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